Welcome to Excellence Rising®!
Excellence Rising™ is an academic and athletic development program that assists people of varying levels and skills. Our academic and sport training strategies are carefully crafted. We assist clients achieving their educational needs and collegiate sport goals. Excellence Rising™ Provides Strategic Academic and Athletic Development Sessions, Private Sessions, Exclusive Products, Enlightening Resources, and Encouragement through Diverse Communities.
Take flight, just as excellence rises in the midst of wings – Excel Beyond Expectations™ with Excellence Rising™.
“Excellence Rising Academic and Athletic Development strives for all to Excel Beyond Expectations in all aspects of life.”
Our Founder | Anita Williams
Anita Williams is a former competitive athlete, educator, and performance-based mentor whose foundation was shaped by discipline, leadership, and intentional growth.
In 2008, her high school team became the first in Garland history to compete in a Final Four appearance — a milestone that led to induction into the Garland Sports Hall of Fame. Long before founding Excellence Rising™, Anita’s passion for development was evident. As a student-athlete, she volunteered coaching a second-grade basketball team and quickly discovered that mentorship — not trophies — was the true reward of sport.
She later earned a Bachelor of Behavioral Science from Hardin-Simmons University, with studies in Speech Communication and Coaching. While at HSU, she served as a student assistant coach for the women’s basketball program and helped develop a campus diversity organization, Koinonia, serving as president. These experiences strengthened her belief that leadership extends beyond competition, it shapes identity.
Her philosophy was not formed by athletics alone.
There were seasons that required resilience off the court — seasons that deepened her conviction that physical discipline, mental strength, and structured growth are inseparable. Through personal health challenges, Anita experienced firsthand how intentional fitness, mindset, and daily habits directly impact confidence, clarity, and performance.
Those seasons refined her approach.
Today, her coaching philosophy emphasizes:
Athletic IQ development
Confidence built through earned work
Process-driven growth
Discipline as identity
She believes that how a student trains their body influences how they lead their life. Effort, structure, and accountability are not temporary phases; they are foundations.
Excellence Rising™ was built from that belief.
Coach Sim
Coach Sim’s basketball journey began at age six and progressed through organized competition including YMCA leagues, AAU programs, varsity high school basketball, and collegiate Division III play.
As a starting point guard in a highly competitive Florida program, he developed a deep understanding of leadership, game tempo, and skill execution; later expanding into skills training and camp development.
Professionally, Sim holds:
A degree in Finance
An MBA
Experience as a business consultant within the healthcare industry
His long-term aspiration is to coach at the collegiate level while serving as a college professor; blending education, leadership, and athletics.
At Excellence Rising™, he brings strategic thinking, mentorship, and structure to youth development, emphasizing decision-making, communication, and disciplined execution.
Our Services
Academic Services Provided
Core Subject Study Skills
Test Prep
Youth Entrepreneur Mentor Program
Subjects Currently Tutoring – English, Math, Science
Virtual Sessions and Webinars
Skill Development – Graphic Design, Piano, Speech
Athletic Services Provided
