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Excellence Rising

Welcome to Excellence Rising®​!

Excellence‎ Rising™‎ is‎ an‎ academic‎ and‎ athletic‎ development‎ program‎ that‎ assists‎ people‎ of‎ varying‎ levels‎ and‎ skills. ‎ Our‎ academic‎ and‎ sport‎ training‎ strategies are carefully‎ crafted. We‎ assist‎ clients‎ achieving‎ their‎ educational‎ needs‎ and‎ collegiate‎ sport‎ goals. Excellence Rising™ Provides Strategic Academic and Athletic Development Sessions, Private Sessions, Exclusive Products, Enlightening Resources, and Encouragement through Diverse Communities.

Take flight, just as excellence rises in the midst of wings – Excel Beyond Expectations™ with Excellence Rising™. 

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“Excellence Rising Academic and Athletic Development strives for all to Excel Beyond Expectations in all aspects of life.”

RubyRue
CEO Anita Williams
Certified Teacher, Head Coach

In 2016, Coach Williams wrote down the words “excel beyond expectations and excellence rising” on a sticky note after considering an important message for the young group of boys she coached at the time. Shortly after, Williams experienced a life changing emergency bowel obstruction surgery. “Excel beyond expectations” then had a bigger meaning.

Following 2016, Williams obtained experience as a certified teacher in Texas. As she taught, Excellence Rising grew as well. Williams expanded her skills coaching and tutoring program, established a poetry youth club, and expanded the program through various communities.

Williams was inducted into the Garland Sports Hall of Fame for her team’s achievements in 2008 as the first team in Garland to compete in the Final Four. As a student athlete in high school, Anita was also a volunteer coach of a second grade basketball team in Garland where she quickly became passionate with the process to assist and witness athlete’s growth. Anita graduated from Hardin-Simmons University. There she obtained a Bachelor’s of Behavior Science Degree, with studies in Speech Communication and Coaching. At HSU she was also a student assistant coach for the women’s basketball team and assisted in the development of a campus diversity community, Koinonia, organization in which she was president. She has also earned certifications in teaching in Speech Communication, English Language Arts and Reading, and in CPR and First Aid.

Her fitness & basketball passion and knowledge is influenced by her years of team play over a ten year span, being a part of the HSU women’s basketball team, team coaching, and personal skills training. Her coaching strategies focus on improving and inspiring athletes to become the best they can be by developing their athletic i.q. and confidence. She believes that the effort in process of development, as a student and athlete, influences the overall growth of an individual.

As a seasoned basketball player (Sim started playing when he was 6!), he has had the privilege of participating in various organized leagues such as YMCA, AAU, and varsity high school teams, even briefly playing collegiately at the division 3 level. With his experience as a starting point guard in a highly competitive program at a top-tier high school in Florida, he also developed ability in skills training and running basketball camps. A life aspiration for himself includes becoming a college professor and coaching at the collegiate level.

Professionally, he has a degree in Finance and an MBA. He currently works as a business consultant within the healthcare industry while coaching. Combining his diverse experiences, he is dedicated to facilitating meaningful connections and driving impactful outcomes with our youth.

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Assistant Coach Simeon Revales, MBA
Six Sigma Black Belt

Our Services

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Academic Services Provided

Core Subject Study Skills
Test Prep
Youth Entrepreneur Mentor Program

Subjects Currently Tutoring – English, Math, Science


Virtual Sessions and Webinars
Skill Development – Graphic Design, Piano, Speech

Athletic Services Provided

Sport Skill Sessions

Track Running

Elite Athletic Fitness Building

Basketball Skills

Elite Sports Teams

Cross-Country Range Growth

Yoga Classes

Personal Travel Coach

Elite Pop-Up Camps

Sport IQ Mentorship Program

Virtual Online Coach

Community Basketball Skill Camps

Assisted & Senior Living Workouts